Holcim Italia S.p.A Essay Example | Topics and Well Written Essays - 6250 words

Holcim Italia S.p.A - Essay Example While the company's sales continue to grow, Holcim loses its market share as the market develops more rapidly. In order to solve this problem the case study fulfils the following objectives: The case study is divided into two main sections: situation analysis and presentation of possible solutions. The situation analysis starts with drawing the general picture of Holcim's market environment. Further on main competitors of the company are introduced. Then the market analysis by segments proceeds. The situation analysis ends with interim summary of the information acquired. The next section, alternative solution is divided into five subsections discussing what changes can be made in order to affect the whole cement market and each of its segments. Conclusion sums up the information acquired from the case study. Italian cement market has experienced decline and recovery of the demand in the past decade. The volume of national demand was 34.868 million tons in 1994. Then in two years it fell down by 2.95% to 33.623 million tons. In 1998 national demand has almost recovered from the downfall getting back to the volume of 1994: 34.685 million tons. The next two years marked a significant increase of demand: 36.147 million tons in 1999 and 38.338 million tons in 2000. ... The changes in volumes of demand were conditioned with changes in the building industry. Its recession in the first half of 1990s caused the decline of cement demand volumes. Then this setback stopped and cement market resumed its growth. In the meantime, some qualitative changes occurred in purchasing processes during these years. While personal relations between sellers and buyers of cement were important in the past, their value has recently declined along with the increase of importance of technical requirements and information exchange. The demand has become more sophisticated, and purchasing process has become more professional in the cement industry. Introduction to main players in Northwestern region Unlike other European countries, Italian cement industry consists of large number of independent manufacturers, competing fiercely with each other. The scope of our case study requires us to look not on the competition on the whole national market but only on its Northwestern region. Therefore it is important to add that, while the behaviour of the demand in Northwestern region is almost the same as in the whole country, the latter regional increase of demand in 1999-2000 was even higher: 10.9 million tons in 2000 against 8.717 million tons in 1994, which means a 25% increase. Thus, the regional cement market of the Northwestern Italy grows faster than the whole national market. Holcim Italia S.p.A., which is a "main character" of our case study, has 3 factories in the Northwestern region and a market share of 23% in 2000. It is a multi-regional company with long and proud history, and it is perceived by customers as a solid and prestigious cement manufacturer. The advantages of the company are: high-tech machinery and sophisticated

Film Analysis Paper-Sunrise(1927) Essay Example | Topics and Well Written Essays - 1750 words

Film Analysis Paper-Sunrise(1927) - Essay Example Sunrise successfully utilized mise en scà ¨ne to contrast the fast paced city lifestyle vs. cozy country lifestyle, as well as the different characteristics of the actors, to show that true love is the only way to help the man get out of evil seduction. The settings were a mix of real locations and artificial sets. Either way, they provided a perfect background to the scenes. John Bailey, the movie’s cinematographer, explained that the marsh was a studio set, the train in the first scene was a model made to look large in the foreground, the extras were real people and the projected city was from a matte drawing (Ebert: para 12 & 13). The rest of the settings were real. In most cases, the final product was manipulated with camera tricks, creating an imagery of dreaminess. For example, there were scenes where superimposed, ghost-like images were added. One scene showed the man being surrounded by the image of the woman from the city, but she was not physically present. Another scene showed exciting activities in the city with dancers and musicians providing the promised fun, but these images seemed to merely float in a void. Bailey explains that such images were borne out of creative camera use. The camera men used the advance d trick of that time of masking and exposing, controlling the lens and counting the individual frames where they would apply the trick. The finished product was clean without any hint of roughness. It is impressive that all these were done several decades ago when digital technology was not yet in existence, so talent and creativity played major roles in the genius of film makers then. In the city setting, several long shots were taken to shoot the scenes. This was to capture all the action that goes on in one frame. This strategy saved the time and effort to show how busy everyone was in the city, so viewers can get a feel of the